Hi, I’m
Hi, I’m
Hi, I’m
You-you Li
You-you Li
You-you Li
Product Designer
I design responsible,
human-centered experiences
grounded in
Systems Thinking and Research
I design responsible, human-centered experiences by reducing cognitive friction through better interpretation, alignment, and communication.
I design responsible,
human-centered experiences
grounded in
Systems Thinking and Research
At a Glance
At a Glance
At a Glance
3+ YOE
100+ User Research and Testing
0 → 1 Feature Launch
End-to-End Design
Background in Advertising and fashion
3+ YOE
100+ User Research and Testing
0 → 1 Feature Launch
End-to-End Design
Background in Advertising and fashion
Selective Thinking
Selective Thinking
Selective Thinking
AI
Generative
Process
Human
Experience
AI
Generative
Process
Human
Experience
Designing AI for Human Intent
Designing AI for Human Intent
Designing AI for Human Intent
How AI can help people negotiate goal before optimizing solutions
Using road trip planning as a case study, this project explores how design can help people clarify intent, navigate trade-offs, and preserve human agency in AI-assisted decision making
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Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design for
Organization Simplicity
Design for
Organization Simplicity
SIMPLIFYING COMPLEXITY
ALIGNING WHAT MATTERS
Design System Is Not a UI Kit
Design System Is Not a UI Kit
Design System
Is Not a UI Kit
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
In other words:
Design systems are fundamentally about cross-team granularity and recognition alignment.
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
In other words:
Design systems are fundamentally about cross-team granularity and recognition alignment.
In an era where AI can rapidly generate polished visual systems, the value of a design system is no longer the interface itself.
The system exists to reduce cognitive gaps and adaptation time, allowing teams to collaborate seamlessly while maintaining consistency across products and brand experiences.
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TESTIMONIALS
What collaborators say
She helps teams find the signal in a crowded problem space, then makes the next step feel obvious.
Cross-functional lead
Product delivery
Every conversation was focused, generous, and grounded in what people actually needed.
Research collaborator
Service design
A thoughtful partner who turns ambiguity into a clear, workable path.
Client feedback
Collaboration
The research gave our team confidence to make decisions that felt both practical and human.
Project stakeholder
User research
Clear process, sharp insights, and a calm way of bringing people into the work.
Team collaborator
Design strategy
A strong balance of systems thinking and care for the people who will use the outcome.
Design partner
Product design
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Sustainability-Driven Experience Redesign
Outing with friends
Fell in love with the nature
Especially the animals
Want to explore more
Co-planning with friends
Had a list of to-do on a road-trip
Checked out so many
amazing places
Time to say goodbye
Miss the nature again
This time, ready to go alone
Upgrade to beginners!
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Designing Trust and Clarity in a Social Platform
Krush
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James is
Logician
INTP
I
E
S
N
T
F
J
P
Works
More Project
Driving Non-Branded Growth Through SEO, Content, and Social Ecosystem Optimization
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4.5
Log
For when you want to feel something
username
200 films
93
868
65
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Building a Scalable Design System For a Content-heavy Platform