My Framer Site

Hi, I’m

You-you Li

I design responsible, human-centered experiences

grounded in Systems Thinking and Research.

I design responsible, human-centered experiences

grounded in Systems Thinking and Research.

I design responsible,

human-centered experiences

grounded in

Systems Thinking and Research

At a Glance

3+ YOE

50+ User Research and Testing

3 Internships

0 —> 1 Feature Launch

End - End Design

Background in Advertising

3+ YOE

50+ User Research and Testing

3 Internships

0 —> 1 Feature Launch

End - End Design

Background in Advertising

3+ YOE

50+ User Research and Testing

3 Internships

0 —> 1 Feature Launch

End - End Design

Background in Advertising

Works

Mitigating Student Withdrawals in Outbound Study Abroad Programs

Impact Summary

Designed a service ecosystem that bridges information gaps and emotional support during high-stakes educational transitions, improving clarity, access, and confidence for students.

System-level service design

Scaleable design

Accessibility and equitable service delivery

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Mitigating Student Withdrawals in Outbound Study Abroad Programs

Impact Summary

Designed a service ecosystem that bridges information gaps and emotional support during high-stakes educational transitions, improving clarity, access, and confidence for students.

System-level service design

Scaleable design

Accessibility and equitable service delivery

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Diary study

Environmental impact

Alignment between user goals and ecological responsibility

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Sustainability-Driven Experience Redesign

Impact Summary

Reimagined the AllTrails experience through a sustainability lens, aligning user behavior with ecological awareness and responsible outdoor engagement.

Outing with friends

Fell in love with the nature

Especially the animals

Want to explore more

Co-planning with friends

Had a list of to-do on a road-trip

Checked out so many

amazing places

Time to say goodbye

Miss the nature again

This time, ready to go alone

Upgrade to beginners!

Diary study

Usability Analysis

ecological responsibility

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Impact Summary

Reimagined the AllTrails experience through a sustainability lens, aligning user behavior with ecological awareness and responsible outdoor engagement.

Sustainability-Driven Experience Redesign

Outing with friends

Fell in love with the nature

Especially the animals

Want to explore more

Co-planning with friends

Had a list of to-do on a road-trip

Checked out so many

amazing places

Time to say goodbye

Miss the nature again

This time, ready to go alone

Upgrade to beginners!

Under-moderated User Testing

Feature Clarity

Cultural Context

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Krush

Let’s Swap MBTI

✨ Want a deeper connection with your match? Add your MBTI to unlock deeper insights into how you vibe, flirt, and connect.

James invite you to share your MBTI

✢ Let’s Swap

James is

Logician

INTP

Designing Trust and Clarity in a Social Platform

Impact Summary

Led end-to-end usability research and product design to improve user trust, engagement, and feature clarity within a culturally specific dating platform.

Under-moderated User Testing

Feature Clarity

Cultural Context

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Krush

Let’s Swap MBTI

✨ Want a deeper connection with your match? Add your MBTI to unlock deeper insights into how you vibe, flirt, and connect.

James invite you to share your MBTI

✢ Let’s Swap

James is

Logician

INTP

Designing Trust and Clarity

in a Social Platform

Impact Summary

Led end-to-end usability research and product design to improve user trust, engagement, and feature clarity within a culturally specific dating platform.

4.5

Log

For when you want to feel something

username

200 films

868

Building a Scalable Design System for a Content-Heavy Platform

Impact Summary

Established a unified and accessible design system that improved consistency across core product surfaces, while enabling maintainable, reusable components to support long-term platform growth.

Scalable Design system

Accessibility

Design Documentation

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4.5

Log

For when you want to feel something

username

200 films

868

Building a Scalable Design System for a Content-Heavy Platform

Impact Summary

Established a unified and accessible design system that improved consistency across core product surfaces, while enabling maintainable, reusable components to support long-term platform growth.

Scalable Design system

Accessibility

Design Documentation

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More Project

Testimonial